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Interaction through boundary objects: controversy and friction within digitalization
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
Uppsala Universitet Ekonomisk-Historiska Institutionen, Uppsala, Sweden.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
2019 (English)In: Marketing Intelligence & Planning, ISSN 0263-4503, E-ISSN 1758-8049, Vol. 37, no 1, p. 111-124Article in journal (Refereed) Published
Abstract [en]

Purpose The purpose of this paper is to analyze friction and controversies with interaction processes and their effects on forming new resource interfaces, through the lens of boundary objects. Design/methodology/approach The empirical setting consists of two organizations that are trying to enhance their competitive advantage through digitalization. During the process of data collection four different boundary objects were identified. The study illustrates how these boundary objects were characterized in terms of their modularity, standardization, abstractness and tangibility. This paper provides an analysis of how respondents perceived that the development of these boundary objects affected the creation of novel resource interfaces, and the resulting friction and controversy between new and old structures. Findings The study concludes that within a producer?user setting a focal boundary object will take on tangible and standardized properties, and the interaction process will expose friction in terms of both power struggles and resource incompatibilities. On the other hand, a boundary object?s modularity gives the actors central to the interaction room to maneuver and avoid resource incompatibilities and the development setting will hence be characterized by controversies. Originality/value The analysis indicates that the way individuals perceive boundary objects is central to interaction processes, answering calls for studies that investigate the role of objects within subject-to-object interaction.

Place, publisher, year, edition, pages
Emerald , 2019. Vol. 37, no 1, p. 111-124
Keywords [en]
Manufacturing industry, Boundary object, Industry 4.0, Digitalization, Industrial marketing, Resource interaction
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-27881DOI: 10.1108/MIP-04-2018-0135Scopus ID: 2-s2.0-85053261428OAI: oai:DiVA.org:hig-27881DiVA, id: diva2:1246708
Available from: 2018-09-10 Created: 2018-09-10 Last updated: 2019-03-19Bibliographically approved

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Fremont, VincentEklinder-Frick, JensÅge, Lars-JohanOsarenkhoe, Aihie

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