hig.sePublications
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Customization in medical tourism in the Philippines
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. School of Social Sciences, Södertörn University, Huddinge, Sweden.ORCID iD: 0000-0002-2016-4841
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-4383-6452
2018 (English)In: International Journal of Pharmaceutical and Healthcare Marketing, ISSN 1750-6123, E-ISSN 1750-6131, Vol. 12, no 4, p. 486-500Article in journal (Refereed) Published
Abstract [en]

Focusing on customization, this paper aims to examine how service providers market health care in emerging markets through medical tourism. Using a qualitative method, researchers conducted 18 semi structured interviews with managers from five health-care providers and supporting organizations in the Philippines. For analysis, data from the service providers are compared. Customization is found to play crucial role in offering health-care services. The customization takes place by adapting to emotional, social and cultural needs; alleviating knowledge asymmetry; and moderating the negative impact of the unfamiliar context experienced by international patients.

Place, publisher, year, edition, pages
2018. Vol. 12, no 4, p. 486-500
Keywords [en]
Emerging market, Health care, Medical tourism, International patients, Knowledge asymmetry, Service marketing
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-28394DOI: 10.1108/IJPHM-07-2017-0035ISI: 000450076900007Scopus ID: 2-s2.0-85056134689OAI: oai:DiVA.org:hig-28394DiVA, id: diva2:1260397
Available from: 2018-11-02 Created: 2018-11-02 Last updated: 2018-12-03Bibliographically approved

Open Access in DiVA

No full text in DiVA

Other links

Publisher's full textScopus

Authority records BETA

Rydback, MichelleHyder, Akmal S.

Search in DiVA

By author/editor
Rydback, MichelleHyder, Akmal S.
By organisation
Business administration
In the same journal
International Journal of Pharmaceutical and Healthcare Marketing
Business Administration

Search outside of DiVA

GoogleGoogle Scholar

doi
urn-nbn

Altmetric score

doi
urn-nbn
Total: 38 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf