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Medical Tourism Facilitator in an Emerging Market Context
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. Södertörns högskola.ORCID iD: 0000-0002-2016-4841
2018 (English)In: 11th Annual Conference of the EuroMed Academy of Business: Research Advancements in National and Global Business Theory and Practice / [ed] Vrontis, D., Weber, Y. & Tsoukatos, E., EuroMed Press , 2018, , p. 3p. 1706-1708Conference paper, Published paper (Refereed)
Abstract [en]

Employing Lovelock (1995) supplementary service model, this paper aims to examine how MTFs operationalize in the MT industry in the context of an EM. Qualitative approached using case-study methodology is employed in this paper. Three local medical tourism facilitators were selected for investigation. Data analysis was done using within and cross pattern that facilitated by NVivo. Lovelocks supplementary service model is not fully validated in the study. Thus revise model is presented. Additional two supplementary services emerge from empirical findings: linking diverse stakeholders (i.e., catalyzing collaboration) and alleviating the unfavorable reputation of the country (i.e., promotion of quality, mitigating ambiguity in patients’ experience).

Place, publisher, year, edition, pages
EuroMed Press , 2018. , p. 3p. 1706-1708
Series
EuroMed Academy of Business Conference Book of Proceedings, ISSN 2547-8516
Keywords [en]
Medical tourism, Medical tourism facilitators, emerging market, Lovelock model
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-28446ISBN: 978-9963-711-67-3 (electronic)OAI: oai:DiVA.org:hig-28446DiVA, id: diva2:1262739
Conference
11th EUROMED Academy of Business, 12-14 September 2018, Valletta, Malta
Available from: 2018-11-12 Created: 2018-11-12 Last updated: 2018-11-13Bibliographically approved

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Proceedings EuroMed 2018

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Rydback, Michelle

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf