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Medical tourism in emerging markets: the role of trust, networks and word of mouth
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-4383-6452
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-2016-4841
Södertörns högskola.ORCID iD: 0000-0002-4885-6014
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0003-0477-855X
2017 (English)In: Health Marketing Quarterly, ISSN 0735-9683, E-ISSN 1545-0864Article in journal (Refereed) Accepted
Abstract [en]

Despite the growing popularity of medical tourism (MT) in emerging markets (EMs), little is known about how healthcare providers operationalize. This paper analyzes how healthcare providers meet different challenges to market MT in an EM setting. A qualitative method was used for data collection and conducting case studies on healthcare services in the Philippines. The results show that trust and network building are necessary for mitigating the unfavorable characteristics, instability and lack of legitimacy caused by institutional constraints in EM. Word of mouth is found to be important to attract new customers and disseminate information about MT services

Place, publisher, year, edition, pages
2017.
Keywords [en]
Medical tourism, emerging market, Philippines, trusr, network, word-of-mouth
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-28560OAI: oai:DiVA.org:hig-28560DiVA, id: diva2:1264542
Available from: 2018-11-20 Created: 2018-11-20 Last updated: 2018-12-03Bibliographically approved

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Hyder, Akmal SRydback, MichelleOsarenkhoe, Aihie

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  • en-US
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  • nn-NB
  • de-DE
  • Other locale
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Output format
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