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Strategic Alliances in German Banking: MBA-thesis in marketing
University of Gävle, Department of Business Administration and Economics.
2008 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The core purpose of this study is to follow the development of strategic alliances within the banking sector. The objective is to get an idea of the use of strategic alliances in German banking and, furthermore, to understand what kind of alliances are entered and why. This will be achieved by analyzing and evaluating different German banks. The aim is to follow the tendency of banks to co-operate with other banks and competitors as well as intersectoral partners.

Place, publisher, year, edition, pages
2008. , p. 51
Keywords
Co-operation, strategic alliance, banks, Germany
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-3213Archive number: E3BA: DiVA 02/09OAI: oai:DiVA.org:hig-3213DiVA, id: diva2:128087
Presentation
(English)
Uppsok
samhälle/juridik
Supervisors
Examiners
Available from: 2009-01-22 Created: 2008-12-11 Last updated: 2009-01-22Bibliographically approved

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fulltext(456 kB)747 downloads
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf