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Understanding the Determinants of Technology Driven Services Adoption by the Rural Consumers in Bangladesh
American International University-Bangladesh, Dhaka, Bangladesh.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. (Sustainable Business Relations)ORCID iD: 0000-0001-5257-7459
North South University, Dhaka, Bangladesh.
2018 (English)In: Journal of Business Administration, ISSN 1680-9823, Vol. 38, no 1 & 2, p. 103-115Article in journal (Refereed) Published
Abstract [en]

This study sought to ascertain the possible determinants that sway rural consumers’ behavioral intention to use technology driven services in Bangladesh. Using the self-administrated questionnaire followed by several in-depth interviews and focus group discussions (FGDs) as supporting instruments, this study analyzed information gathered from one hundred and three respondents, drawn purposively from a village locally known as Dollar Bazar, situated in Manikganj district of Bangladesh.  All respondents were provided with the structured and self-administrated questionnaires and advised to quantify their responses in a 7-point Likert scale ranging from Strongly Disagree (SD) to Strongly Agree (SA). Questionnaire items were primarily adopted from prior studies, pertinent to Information Communication Technologies (ICTs) diffusion, adoption, and acceptance. Results of the study reveal that the three retained observed variables; Service Perception (SP), Perceived Interaction (PI), Intention to Use (ITU) have good degree of internal consistency. Moreover, confirmatory factor analysis (CFA) results brought out the facts that the variable, namely Perceived Interaction (PI) is significantly affecting the dependent variable while Service Perception (SP) has no significant effect on the intention to use which are quite consistent with the earlier estimates in this field. Findings of this study have theoretical contributions as it directly contributes by enhancing the outlook of the literature of technology adoption, and provide managerial implications for ICT driven organizations (i.e. Telecom companies, Value Added service [VAS] providers, Financial Institutions) by enhancing knowledge regarding the rural consumers of Bangladesh and their behavior. 

Place, publisher, year, edition, pages
Dhaka: Institute of Business Administration (IBA), University of Dhaka , 2018. Vol. 38, no 1 & 2, p. 103-115
Keywords [en]
Rural Consumer, Information and Communication Technology (ICT), Service Perception (SP), Intention to Use (ITU), Perceived Interaction (PI), Technology Driven Services, Bangladesh
National Category
Other Social Sciences
Identifiers
URN: urn:nbn:se:hig:diva-29333OAI: oai:DiVA.org:hig-29333DiVA, id: diva2:1292402
Available from: 2019-02-28 Created: 2019-02-28 Last updated: 2019-04-02Bibliographically approved

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Chowdhury, Ehsanul

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf