This chapter explains an activity that can be classed as a technology of appearance in Sweden – namely different kinds of certification. It demonstrates that the activity of certification has been established as a way for schools to become visible in a competitive field of free school choice. The chapter describes the process of LGBTQ certification and examines how it is used in the larger Swedish educational discourse. Acquiring LGBTQ certification is a one-year process that is divided into different steps and has two parallel parts: education in LGBTQ issues and anti-oppressive education and change management. The purpose of certification often seems to be to visualise the school as modern and keeping up with what is perceived as the most important social areas of development. The process of obtaining certification is followed by means of data obtained from websites, social media accounts and interviews with school actors published in local and national newspapers.