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CSR och Organisatorisk Identifiering: En kvantitativ studie om anställdas uppfattning av CSR och deras organisatoriska identifiering
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Sustainable development
The essay/thesis is mainly on sustainable development according to the University's criteria
Alternative title
CSR and Organizational Identification : A quantitative study on employees' perception of CSR and their organizational identification (English)
Abstract [sv]

Syfte: Syftet är att förklara sambanden mellan anställdas uppfattning av olika dimensioner av Corporate Social Responsibility (CSR) och deras Organisatoriska Identifiering (OID), samt hur antal anställda år i organisationen inverkar på sambanden.

 

Metod: En modererad hierarkisk multipel regressionsanalys användes för att analysera sambanden mellan variablerna. Data samlades in via en enkät och urvalet bestod av 109 stycken anställda inom banker i Sverige.

 

Resultat & slutsats: Resultatet visar att det existerar ett statistiskt signifikant samband mellan anställdas uppfattning av intern respektive extern CSR och OID. Antal anställda år är dock inte en statistiskt signifikant moderator mellan dessa samband. Däremot agerar antal anställda år som en prediktor till OID.

 

Examensarbetets bidrag: Uppsatsen bidrar till en ökad kunskap om hur CSR påverkar anställda. Tidigare forskning som visar att en positiv uppfattning om CSR leder till en ökad organisatorisk identifiering bekräftas. Resultaten utvecklar den tidigare forskningen om hur olika dimensioner av CSR påverkar OID och visar att både intern och extern CSR har ett positivt samband med OID. Vi klargör också att antal anställda år inte modererar sambanden mellan CSR och OID och utreder därmed något tidigare forskning visat motstridiga resultat om. Teoretiskt bidrar uppsatsen också med att visa att antal anställda år är en prediktor till OID. Praktiska bidrag är resultat som visar att organisationer bör kommunicera både intern och extern CSR till deras anställda, oavsett antal anställda år.

 

Förslag till fortsatt forskning: Resultaten i uppsatsen bekräftar delvis tidigare forskning men visar också på motstridiga resultat vilket talar för att det behövs ytterligare forskning inom området. Detta i form av att inkludera andra moderator/mediator variabler och även andra oberoende variabler. Framtida forskning bör också använda ett sannolikhetsurval där respondenterna har lika stor chans att bli valda och att inkludera andra branscher i populationen.

Abstract [en]

Aim: The aim of this thesis is to explain the relationships between employees' perception of different dimensions of Corporate Social Responsibility (CSR) and their Organizational Identification (OID), as well as how employees job tenure affects the relationships.

 

Method: A moderated hierarchical multiple regression analysis was used to analyze the relationships between the variables. Data was collected via a survey and the sample consisted of 109 bank employees in Sweden.

 

Result & Conclusions: The result shows that there exists a statistically significant relationship between employees' perception of internal and external CSR and OID. Furthermore, the job tenure is not a statistically significant moderator between these relationships. However, tenure acts as a predictor of OID.

 

Contribution of the thesis: The thesis contributes to an increased knowledge of how CSR affects employees. Theoretically, the thesis supports previous research showing that employees' perception of CSR has a positive relationship with OID. Further theoretical advancements are that both internal and external CSR has a positive relationship with OID. We also clarify that employees’ tenure does not moderate the relationships between CSR dimensions and OID but rather that tenure is a predictor of OID. Practically, the thesis contributes with results that show that organizations should communicate both internal and external CSR to their employees, regardless of the tenure.

 

Suggestions for future research: The results of the thesis partly confirm previous research, but also show conflicting results, which suggests that further research is needed in the field. This involves including other moderator/mediator variables and also other independent variables. Further research should also use a probability sample where the respondents have the same chance of being selected and should also include other industries and sectors.

Place, publisher, year, edition, pages
2019. , p. 40
Keywords [en]
Corporate social responsibility, CSR, Organizational Identification, OID, tenure
Keywords [sv]
Corporate social responsibility, CSR, Organisatorisk Identifiering, OID, anställda år
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-29935OAI: oai:DiVA.org:hig-29935DiVA, id: diva2:1325339
Subject / course
Business administration
Educational program
Business administration
Presentation
2019-06-04, 10:00 (Swedish)
Supervisors
Examiners
Available from: 2019-06-18 Created: 2019-06-15 Last updated: 2019-06-18Bibliographically approved

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Gustav & Jonas Examensarbete(673 kB)89 downloads
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Citation style
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  • ieee
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