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"Puny human!!! Will you worship me?": En multimodal analys av den interaktiva filmen Bandersnatch
University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
"Puny human!!! Will you worship me?" : A multimodal analysis of the interactive movie Bandersnatch (English)
Abstract [en]

The purpose of this thesis was to analyse the interactive movie Bandersnatch, which is part of the media critical series Black Mirror. The main questions were focused on what Bandersnatch communicate about the power relationship between media and audience, the function of the interactive aspect, and media criticism. A multimodal method and film analysis were used to investigate this. The analysis and discussion were based on several media and communication theories regarding hegemony, mediatization and media criticism.

The result showed that Bandersnatch communicate that the audience, and members of a mediatized society, are controlled by the media and the government and therefore does not have free will. This hegemony is upheld by the media that is used to create a false consciousness amongst the public. The interactive aspect of Bandersnatch reinforces this message. Although this is heavily communicated within the film, Black Mirror is not seeking actual reform of the hegemony which leaves the media criticism questionable.

Place, publisher, year, edition, pages
2019. , p. 76
Keywords [en]
Bandersnatch, Black Mirror, interactive movie, media criticism, hegemony
Keywords [sv]
Bandersnatch, Black Mirror, interaktiv film, mediekritik, hegemoni
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hig:diva-29983OAI: oai:DiVA.org:hig-29983DiVA, id: diva2:1326283
Subject / course
Media and communication studies
Educational program
Study Programme in Media and communication
Supervisors
Examiners
Note

Mats Hyvönen är examinator för den aktuella uppsatsen medan Per Vesterlund är examinator för hela kursen.

Available from: 2019-07-03 Created: 2019-06-17 Last updated: 2019-07-03Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf