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En studie om hur gemene man definierar fastighetsmäklares personlighetsdrag utifrån The Big Five
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Title:Laypeople'sdescription of real estate agents 

Level: Final assignment for Bachelor Degrees in Business Administration

Author:Moa Englund and Kelly Ståhl 

Supervisor:Jonas Kågström 

Date:2019 – june

 

Aim: The purpose of the study is to examine the laypeople´s definition of real estate agent's personality types based on The Big Five. 

 

Method:We chose to implement a mix method of a quantitative and qualitative study based on a deductive approach through surveys, primarily web-based. The results from these was then analyzed through the program Jamovi where we chose to conduct a descriptive analysis, correlation analysis and a factor analysis. We chose to do this type of analysis to get a clearer picture of how lay people comprehend real estate agents behaviors linked to The Big Five.  

 

Result and conclusion: The result shows that the lay people’s definition of The Big Five dimensions for real estate agents partially consistent with the scientistdefinition, On the other hand, there are different views within certain characteristics. In addition, the result shows that the lay people tends to define the Big Five dimensions with the same adjective in several of the different dimensions. The study's results indicate that the lay people self-appreciated knowledge of the Big Five dimensions does not significantly affect their response.

 

Contribution of the thesis: The study contributes on a theoretical perspective to starch science within lay people's comprehension of The Big Five dimensions. The practical contribution the study adds is understand the lay people’s perception of real estate agents based on the Big Five dimensions.

 

Suggestions for future research: Continued research can be implemented in other sectors and thereby create an understanding of the chosen profession. Further research can be carried out where real estate agents may define themselves based on The Big Five. To let the laypeople describe real estate agents in other countries, where the real estate agent's tasks and working methods differ from the Swedish one, are further suggestions for continued research.

 

Keywords: “The Big Five”, laypeople, “laypeople behavior”, “personality behavior”, “personality traits” och “personality perceptions”

 

Place, publisher, year, edition, pages
2019. , p. 81
Keywords [en]
“The Big Five”, laypeople, “laypeople behavior”, “personality behavior”, “personality traits”, “personality perceptions”
Keywords [sv]
“The Big Five”, gemene man, gemene mans beteende, personlighetsbeteende, personlighetsdrag, personlighetsuppfattningar
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-30172OAI: oai:DiVA.org:hig-30172DiVA, id: diva2:1329136
Subject / course
Business administration
Educational program
Real estate brokering
Supervisors
Examiners
Available from: 2019-07-03 Created: 2019-06-24 Last updated: 2019-07-03Bibliographically approved

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