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Filmindustrin och publiken: En kvantitativ innehållsanalys av karaktärer från de mest populära filmerna under 2018 ur ett genusperspektiv
University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.
2019 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
The movie industry and the audience : A quantitative content analysis of characters from the eight most popular movies from 2018 through a gender perspective (English)
Abstract [en]

The aim of this essay is to look at the representation of males and females in movies and analyse whether it may be problematic in an audience perspective[EW1] . Problematic in that sense that the film industry is governed by, possibly also governing, the contemporary values and beliefs of the society. Through an historical overview of theories on media effects and audiences, we reach a point of view on whether media messages are accepted by the mass or if individuals can dismiss the whole or a part of the message. The theoretical part also includes chapters of gender, representation and stereotypes as we want to enlighten what the popular culture tells us about gender stereotypes and how it may or may not be problematic.

 

To reach a conclusion we have throughout the films used a coding scheme in which we count different occurrences, roles and functions the characters may have. To keep the coding as far away from subjective understandings we have included definitions of the variables. Through the result of the coding we created statistics which helped us form an analysis and conclusion of the problem formulation. In this essay we have not involved any questions directly towards the audience or individuals watching the films thus making our analysis theoretical[MOU2] .

 

Overall, the result of the coding scheme showed a lack of female characters. The females’ function in the films were very often as an object towards a male character. She was always someone’s other or functioned as a figure of motivation by being killed off alternatively needing to be saved. The male characters often filled the roles as heroes but had much wider variation than the females. We also discovered a pattern that the average age of the female character is lower than the male.

Place, publisher, year, edition, pages
2019. , p. 60
Keywords [en]
gender, popular culture, stereotypes, representation
Keywords [sv]
kön, populärkultur, stereotyper, representation
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hig:diva-30351OAI: oai:DiVA.org:hig-30351DiVA, id: diva2:1333038
Subject / course
Media and communication studies
Educational program
Study Programme in Media and communication
Supervisors
Examiners
Note

Gabor Bora är examinator för den aktuella uppsatsen medan Per Vesterlund är examinator för hela kursen.

Available from: 2019-07-03 Created: 2019-06-29 Last updated: 2019-07-03Bibliographically approved

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Citation style
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