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Medical Tourism Facilitators as Supplementary Service Providers: An Emerging Market Perspective
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0002-2016-4841
2019 (English)Conference paper, Oral presentation only (Other academic)
Abstract [en]

Medical tourism facilitators are novel type of organizations that assume an important role in medical tourism industry. Employing Lovelock (1995) supplementary service model, this paper aims to examine how medical tourism facilitators operationalize in an emerging market. Qualitative method using case-study strategy was employed to gather empirical data from three medical tourism facilitators in the Philippines. The study presents a revised Lovelock’s supplementary service model that includes six supplementary service clusters namely: information, consultation, order-taking, hospitality, linking and alleviation. This research recognizes the applicability of Lovelock's model to an underexplored industry in emerging market context. 

Place, publisher, year, edition, pages
2019.
Keywords [en]
Flower of services, Philippines, Services Marketing, Healthcare, qualitative, case study
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-31218OAI: oai:DiVA.org:hig-31218DiVA, id: diva2:1376287
Conference
FEKIS ämneskonferens, Högskolan i Gävle, 16-17 oktober 2019
Available from: 2019-12-09 Created: 2019-12-09 Last updated: 2019-12-10Bibliographically approved

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Rydback, Michelle

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CiteExportLink to record
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