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Integration and formalization of strategic product development and commercialization in a manufacturing company: A challenge for supply chain management
Högskolan i Skövde.ORCID iD: 0000-0002-8305-4412
2008 (English)In: Proceedings of the 18th International Conference on Flexible Automation and Intelligent Manufacturing, Skövde: University of Skövde , 2008, Skövde: University of Skövde , 2008, p. 532-539Conference paper, Published paper (Refereed)
Abstract [en]

The last decades a new type of business environments has evolved characterized by rapid and volatile demand changes, short product life cycles, and high levels of customized products. The competitiveness of a business in these environments is mostly determined by its responsiveness. This is characterized by the ability to quickly scale up or down the production volume, the presence of an innovative and fast product development, and a quick incorporation of consumer requirements into the product development. This paper employs a descriptive case study approach to illustrate how product development and commercialization can be integrated into a product management flow to realize innovative and faster product development. Case study findings reveal that the case company has during a five year period increased the number of successful product introductions. Furthermore, the studied approach proves to be successful in this mature business environment where it is essential to develop products based on the consumer need and behaviour and to differentiate the product assortment. Based on our case study we also recognize that the product management flow does not concern supply chain management (SCM) to some extent in the case company – this indicates that further development is needed in SCM applications to support product life-cycle based managerial processes.

Place, publisher, year, edition, pages
Skövde: University of Skövde , 2008. p. 532-539
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-31887ISBN: 978-91-633-2757-5 (print)OAI: oai:DiVA.org:hig-31887DiVA, id: diva2:1394625
Conference
International Conference on Flexible Automation and Intelligent Manufacturing, Skövde, June 30th – July 2nd, 2008
Available from: 2020-02-19 Created: 2020-02-19 Last updated: 2020-03-06Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf