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Using Binary Logit Model to Develop the Target Consumer’s Differentiation Standards for the Marketing Activities in Tea Retailers Sales Observation Method
Högskolan i Jönköping.ORCID iD: 0000-0002-8305-4412
2014 (English)In: International Journal of Innovation and Learning, ISSN 1471-8197, E-ISSN 1741-8089, Vol. 15, no 4, p. 432-446Article in journal (Refereed) Published
Abstract [en]

The purpose of this research is to use binary logit model (BLM) to find out what kind of customer would be interested in certain types of marketingactivities in order to form the standards of sales observation model (SOM). A questionnaire, composed by demographic variables, lifestyle, and themarketing activities of two well-known tea retailers in Taiwan, has been used for data collection. The standards of SOM serve as a kind of innovation in the field of customer behaviour. It is a useful skill for learning because it helps the salesperson to reach target customers more easily .Copyright © 2014 Inderscience Enterprises Ltd.

Place, publisher, year, edition, pages
2014. Vol. 15, no 4, p. 432-446
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-31832DOI: 10.1504/IJIL.2014.062478OAI: oai:DiVA.org:hig-31832DiVA, id: diva2:1400546
Available from: 2020-02-28 Created: 2020-02-28 Last updated: 2020-03-18Bibliographically approved

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CiteExportLink to record
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