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Formulation of marketing information and communication strategies in Taiwan tourism industry
Högskolan i Jönköping.ORCID iD: 0000-0002-8305-4412
2015 (English)In: International Journal of Innovation and Learning, ISSN 1471-8197, E-ISSN 1741-8089, Vol. 18, no 2, p. 250-265Article in journal (Refereed) Published
Abstract [en]

The purpose of this research is to formulate marketing information and communications technology (ICT) strategies for the Taiwan tourism industry. The research uses a literature review to identify 37 main problems and 57 solutions of Taiwan's tourism industry. In addition, grey relational analysis (GRA) is used to extract the most six important solutions from survey approach. For these six important solutions, marketing ICT strategies are formulated. The application of marketing ICT strategies can be used in other country's tourism industry and be adapted to other industries as well.

Place, publisher, year, edition, pages
2015. Vol. 18, no 2, p. 250-265
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-31816DOI: 10.1504/IJIL.2015.070872OAI: oai:DiVA.org:hig-31816DiVA, id: diva2:1400702
Available from: 2020-02-28 Created: 2020-02-28 Last updated: 2020-03-18Bibliographically approved

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CiteExportLink to record
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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf