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Formulation of marketing information and communication strategies in Taiwan tourism industry
Högskolan i Jönköping.ORCID iD: 0000-0002-8305-4412
2013 (English)In: Proceeding of the 2013 International Conference on Technology Innovation and Industrial Management, 29-31 May 2013, Phuket, Thailand: Diversity, technology, and innovation for operational competitiveness / [ed] Kongkiti Phusavat, Puket, Thailand: ToKnowPress , 2013, p. 103-111Conference paper, Published paper (Refereed)
Abstract [en]

Purpose: The purpose of this research is to formulate marketing information and communication (ICT) strategies for Taiwan tourism industry. Design/methodology/approach: This research uses a literature review to identify problems and solutions of Taiwan’s tourism industry. One of the identified problems is used as an example to formulate marketing ICT strategies. Findings: This research has identified twenty-five main problems and forty-eight solutions of Taiwan’s tourism industry and formulated marketing ICT strategies for one of the identified problems. Research limitations/implications: The subsequent research can apply other research method to improve the reliability and validity. Practical implications: The application of marketing ICT strategies can be used in other country’s tourism industry and be adapted to other industries as well. Originality/value: This research clarifies the problems of Taiwan’s tourism industry and applies marketing ICT strategies in Taiwan tourism industry.

Place, publisher, year, edition, pages
Puket, Thailand: ToKnowPress , 2013. p. 103-111
Keywords [en]
Tourism Industry, Information and Communications Technology (ICT), Taiwan, Economics and Business, Ekonomi och näringsliv, Information Systems, Social aspects, Systemvetenskap, informationssystem och informatik med samhällsvetenskaplig inriktning
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-31835OAI: oai:DiVA.org:hig-31835DiVA, id: diva2:1411181
Conference
TIIM 2013, Phuket, Thailand
Available from: 2020-03-03 Created: 2020-03-03 Last updated: 2020-03-18Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf