Scaling law should become the first law of geography, for it is universal and global. Topology should be defined among meaningful geographic features together with among geometric primitives such as pixels, points, lines and polygons. Data character, or the underlying wholeness – living structure, is more important than data quality. A paradigm shift is expected from Tobler’s law to scaling law, from Euclidean geometry to fractal geometry, from Gaussian statistics to Paretian statistics, and from Descartes’ mechanistic to Alexander’s organic thinking.