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”Terapi och testosteron i symbios, manlighet 2.0”: En kvalitativ studie i att göra maskulinitet i livsstilsmagasinet Café Magazine
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
University of Gävle, Faculty of Education and Business Studies, Department of Humanities.
2021 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Denna uppsats har syftat till att undersöka hur maskulinitet görs i omslagsintervjuerna i Café Magazine under åren 2015 och 2020. Analysen har utgått från Raewyn Connells och Ylva Elvin-Nowak & Heléne Thomssons teorier kring maskulinitet och att kön är något som görs, snarare än något som är. Connells maskulinitetsteori innebär att maskuliniteter ska förstås som något dynamiskt som är avhängigt sociala, kulturella och historiska villkor.

I vår undersökning har vi sökt besvara frågan: Hur görs maskulinitet i omslagsintervjuerna i livsstilsmagasinet Café Magazine åren 2015 och 2020? Vi har undersökt hur de arbetar med text och bild för att gestalta maskulinitet. Genom att tillämpa en kvalitativ tematisk innehållsanalys samt en semiotisk bildanalys har totalt åtta stycken omslagsintervjuer analyserats, såväl i text som bild, fyra stycken från respektive år. 

Av analysen framgår att Café Magazine i bild och text gör en maskulinitet som bär flera kännetecken av den västerländska hegemoniska maskuliniteten. Men vi ser även nyanseringar som kan antyda att det skett, och fortfarande sker, förändringar i denna västerländska, hegemoniska maskulinitet. Fram växer bilden av en emotionell och reflekterande maskulinitet. 

Abstract [en]

The purpose of this study is to examine how masculinity is portrayed in the cover stories of Swedish magazine Café Magazine during 2015 and 2020. The theoretical framework upon which the analysis has been made consists of Raewyn Connell’s theory of masculinity, as well as Ylva Elvin-Nowak & Heléne Thomsson’s concept of gender, stating that gender is constructed by us, rather than something that resides within us. Connell’s theory of masculinity proposes that masculinities are dynamic, social constructs that varies in different cultures and periods of time.

 The aim has been to examine how masculinity is constructed in the cover stories of the men’s lifestyle magazine Café Magazine during 2015 and 2020. The material consists of eight cover stories in total, four from each year. The cover stories have been analyzed by combining two methods: (qualitative) thematic analysis for the written content of the articles and semiotic analysis for the images. 

 The study concludes that the masculinity constructed by Café Magazine, in the written content as well as the images of the cover stories, displays several characteristics consistent with those of western, hegemonic masculinity. However, there are nuances to suggest that this western, hegemonic masculinity has recently undergone, or still is undergoing, changes. In these nuances an emotional and reflecting masculinity emerges.

Place, publisher, year, edition, pages
2021. , p. 54
Keywords [en]
masculinity, hegemonic masculinity, Café Magazine, lifestyle magazine, constructing masculinity, constructing gender, cover story
Keywords [sv]
maskulinitet, hegemonisk maskulinitet, Café Magazine, livsstilsmagasin, göra maskulinitet, göra kön, omslagsintervju
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hig:diva-36016OAI: oai:DiVA.org:hig-36016DiVA, id: diva2:1562494
Subject / course
Media and communication studies
Educational program
Study Programme in Media and communication
Supervisors
Examiners
Available from: 2021-06-17 Created: 2021-06-08 Last updated: 2025-02-07Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
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Language
  • sv-SE
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  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
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