This study aims to understand the effect of supply momentum and heat generation density on the cooling and ventilation effectiveness in a room with an impinging jet ventilation system (IJV). A parametric study was conducted by CFD analysis, and the number of supply terminals and occupants were varied as parameters. CFD validation was conducted before the parametric study by comparing the experimental and analytical results. RNG k-ε and SST k-ω model showed almost the same accuracy for simulating, and SST k-ω model was chosen to be used for the parametric study. It is shown that the larger number of terminals and/or occupants leads to the air distribution to be displacement flow, whereas the smaller number leads to that of mixed condition. The ventilation effectiveness and cooling effectiveness within the room could be kept higher by locating the supply terminal at the centre of the walls than at the corner of the room. When the supply velocity was smaller than 0.833 m/s, the draught rate (DR) at ankle level in the central cross-section could keep lower than: 20% in the region farther than 0.5 m horizontally away from the terminals, and 15% in the region farther than 1.0 m away from the terminals. Finally, the cooling and ventilation effectiveness is expressed as the function of Archimedes number (the balance between supply momentum and buoyancy) in the specific studied cases. The asymptotic values for both large and small Archimedes numbers are obtained for each index expressing cooling and ventilation effectiveness.