Matching market demands and technological solutions is not always straightforward. In this article, we report on one material, a cellulose-PLA multimaterial, which was made on a full-scale pilot paper machine and adapted to five different market applications having specialized and often conflicting demands. The material can be injection molded, 3D-printed, hot pressed, treated as a textile, used in a laminate, or converted as a paper board, giving it a wide range of possible properties depending on how it is processed.The five application areas presented here were identified as gaps in the marketplace where seemingly conflicting needs were desired: opacity and transparency; compact for transport but having an expanded size during use; stiffness and flexibility; strength and light-weight; and durability and degradability. These properties are exemplified in a number of material and product demonstrators, illustrating how tailored solutions can give products with distinctly different personalities. The material can be made flexible and given movement as graceful as the wing of a bird or be processed to be strong and light-weight enough to be used in vehicles like airplanes. By having one material that is produced on a large scale, but then processed according to specific market demands and expectations, the gap between needing scale and needing scope is bridged.