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Positioning of premium priced kitchen knives in the German market: – A Case Study of Swedish SME Damasteel
Hartung, Kristina
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
Hämäläinen, Emilia
2022 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2022. , p. 73
Keywords [en]
SMEs, Internationalisation, Differentiation, Pricing strategies, Customers, B2B
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hig:diva-37929
OAI: oai:DiVA.org:hig-37929
DiVA, id:
diva2:1637025
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Supervisors
Fjellström, Daniella
Examiners
Osarenkhoe, Aihie
Available from:
2022-09-28
Created:
2022-02-11
Last updated:
2022-09-28
Bibliographically approved
Open Access in DiVA
fulltext
(974 kB)
545 downloads
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FULLTEXT01.pdf
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974 kB
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f5c775c9eb187d1fbe1d12384dc41f53c62188854c0376f6669ce0cc2d323cae520d87afdf3f59c9e57072e9e58b7ae6789c457492f255f92324bcb1eb182e13
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Business administration
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Business Administration
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Total: 558 downloads
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harvard-cite-them-right
ieee
modern-language-association-8th-edition
vancouver
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apa
harvard-cite-them-right
ieee
modern-language-association-8th-edition
vancouver
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en-GB
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nn-NO
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