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How Corporate Social Innovation provides companies with both new revenue streams and social benefits
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2022 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Sustainable development
The essay/thesis is mainly on sustainable development according to the University's criteria
Abstract [en]

In this paper, we will illustrate a theory-practice gap in the NRBV framework by looking at the competitive advantages of Corporate Social Innovation. The aim of our research was to describe the competitive advantages of CSI, and we did this by looking at a case study coined Resident Solar, through the lens of the Natural Resource-Based View of the firm. We collected the data using a multi-method qualitative research design, by performing both an ethnographic study during a 9-month employment period in combination with interviewing a senior solar consultant of REV Energy. Our research shows that there is a theory-practice gap, as the existing research with the NRBV-framework does not show new revenue streams as a competitive advantage that can be achieved while offering social benefits by addressing scope 3 emissions. 

Place, publisher, year, edition, pages
2022. , p. 52
Keywords [en]
CSI, CSV, NRBV, Drivers, Competitive Advantage, Resources, Capabilities, Strategic Management, Innovation, Scope 3 emissions, Clean technologies
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-39351OAI: oai:DiVA.org:hig-39351DiVA, id: diva2:1678419
External cooperation
REV Energy
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Supervisors
Examiners
Available from: 2022-09-28 Created: 2022-06-29 Last updated: 2022-09-28Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf