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Aktiva pensionärer och gubbig stereotyp: framställningar av äldre i reklam för banktjänster
University of Gävle, Faculty of Education and Business Studies, Department of Humanities, Media and communication studies.ORCID iD: 0000-0002-1830-9941
2022 (Swedish)Conference paper, Oral presentation only (Other academic)
Abstract [sv]

Presentationen bygger på en fallstudie av reklam som riktar sig till främst unga målgrupper, respektive till äldre personer. Analysen fokuserar på hur äldre framställs och vilken bild av hög ålder och åldrande detta kommunicerar. Avslutningsvis diskuteras framställningarnas sociala relevans.  
Place, publisher, year, edition, pages
2022.
Keywords [sv]
åldrande, genus, reklam, åldersdiskriminering
National Category
Other Humanities
Identifiers
URN: urn:nbn:se:hig:diva-39917OAI: oai:DiVA.org:hig-39917DiVA, id: diva2:1694854
Conference
Samhällsutmaningar, symposium våren 2022
Available from: 2022-09-12 Created: 2022-09-12 Last updated: 2022-09-15Bibliographically approved

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Lövgren, Karin

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CiteExportLink to record
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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
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Output format
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