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REASONS FOR NEGATIVE eWOM and STRATEGIES TO DEAL WITH NEGATIVE eWOM:  SPECIAL FOCUS ON H&M CLOTHING BRAND
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2023 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Place, publisher, year, edition, pages
2023. , p. 59
Keywords [en]
Electronic word of mouth (eWOM), Negative eWOM. social media network.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-41100OAI: oai:DiVA.org:hig-41100DiVA, id: diva2:1737232
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Presentation
2022-12-20, Room 51:219, Room 51:219 University of Gavle, Gavle, 21:23 (English)
Supervisors
Examiners
Available from: 2023-02-16 Created: 2023-02-15 Last updated: 2023-02-16Bibliographically approved

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OKEKE, MATTHEW ONYEKACHI
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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