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The complexity of changes in modal choice: A quasi-experimental study
VTI, Sweden.ORCID iD: 0000-0003-2292-3722
VTI, Sweden.
VTI, Sweden.
University of Gävle, Faculty of Health and Occupational Studies, Department of Occupational Health Science and Psychology, Psychology. Karlstad University, CTF - Service Research center and Department of Social and Psychological Studies, Karlstad, Sweden.ORCID iD: 0000-0001-5398-6633
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2023 (English)In: Transportation Research Part F: Traffic Psychology and Behaviour, ISSN 1369-8478, E-ISSN 1873-5517, Vol. 96, p. 36-47Article in journal (Refereed) Published
Abstract [en]

Background: Changes in modal choice is argued to be one way to reduce the emission of greenhouse gases. Increasing modal choices in favour ofmore environmentally friendly travel modes requires a better understanding of how these choices are actually made. The first aim of this study istherefore to examine how modal choice is related to subjective experiences as perceived accessibility, perceived satisfaction, and habit, both beforeand after an intervention promoting public transport. The second aim is to examine how modal choice is affected by the intervention. Finally, thethird aim is to examine how subjective experiences as perceived accessibility, perceived satisfaction, and habit are affected by the intervention.Method: The design used is a before- and after-study with free public travel passes as the intervention (30- or 14-days free travel pass). Altogether, 52travelers – distributed on two intervention groups and one control group – participated in the study. The 30-days free travel pass group constitutes18 participants, the 14-days free travel pass group constitutes 19 participants while the control group constitutes 15 participants. During the beforeperiodthe participants were asked to register their modal choice using a digitalized application downloaded on their smart phones (the TravelVuapp), to complete a short app-based questionnaire, and a web-based questionnaire. During the after-period, they were once again asked to registertheir modal choice and to complete a web-based questionnaire. All data collected were analyzed by variance or correlation analyses using thechange between before- and after period as the dependent variable.Results: The results show that walking was more common than the use of public transport and car, which in turn were more common than the use ofbicycle. Perceived accessibility, perceived satisfaction, general health, life quality as well as habit were all rated fairly high. Over time, the use ofpublic transport increased while the use of car decreased overall. With increased use of public transport, the perceived accessibility decreased, buton the other hand, the life quality increased. There was no difference in perceived accessibility, perceived satisfaction, or habit between the threegroups, but the participants became overall more satisfied with the standard of their experiences of their everyday travel (cognitive evaluation). Atthe same time, they became less reflective of their choice of travel mode and less interested in trying out new alternative travel modes during theafter- compared to the before period.Conclusion: The intervention did not affect the modal choice or the subjective experiences. Over time, the participants did however increase their useof public transport and their cognitive evaluation of their everyday travel overall, while they decreased their use of car and became less reflectiveand less interested in trying out new alternative travel modes. These changes might be attributed to their participation in the present study.

Place, publisher, year, edition, pages
Elsevier , 2023. Vol. 96, p. 36-47
National Category
Psychology Applied Psychology
Research subject
Sustainable Urban Development
Identifiers
URN: urn:nbn:se:hig:diva-41968DOI: 10.1016/j.trf.2023.05.015ISI: 001017129700001Scopus ID: 2-s2.0-85163308839OAI: oai:DiVA.org:hig-41968DiVA, id: diva2:1763319
Available from: 2023-06-07 Created: 2023-06-07 Last updated: 2023-07-20Bibliographically approved

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Lättman, Katrin

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