Desinformation i digitaliseringens spår: En kvantitativ studie om uppfattningen av medierapportering kring vilseledande påverkanskampanjer riktade mot Sverige
2024 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
This quantitative study investigates the public perception of media reporting on disinformation campaigns targeted at Sweden. Through a structured questionnaire survey administered to participants aged 18-65, the study examines the level of awareness regarding recent disinformation campaigns towards the nation, the primary sources of news consumption, and the perceived adequacy of media coverage regarding the campaigns. The collected data from 141 respondents, are analyzed based on demographic variables such as age, gender, and level of education. The findings reveal variations in awareness levels across different age groups and gender identities, with younger age groups demonstrating higher awareness levels compared to older participants in the survey. The study also examines the perceived trustworthiness of news sources, including whether news reporting on the disinformation campaigns is considered more credible when it comes from traditional media compared to social media. The results from the survey are discussed in relation to the study's theoretical framework with foundations in media science and social psychology. This study contributes to the understanding of how individuals perceive media reporting on contemporary disinformation campaigns towards Sweden.
Place, publisher, year, edition, pages
2024. , p. 52
Keywords [en]
disinformation campaigns, digital propaganda, social media, media use, news media trust
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:hig:diva-45082OAI: oai:DiVA.org:hig-45082DiVA, id: diva2:1880028
Subject / course
Media and communication studies
Educational program
Study Programme in Media and communication
Supervisors
Examiners
2024-07-022024-06-302025-02-07Bibliographically approved