Inspired by Christianity and the Southern Gothic genre, Hayden Anhedönia has created story-rich music with auto-fictitious elements and immersive aesthetics. Her stage name, Ethel Cain, also represents a fictitious character created for storytelling. Despite the musician's emphasis on keeping the two identities separate, the lines between them appear blurry and interwoven. The album Preacher's Daughter portrays the life and death of Ethel. However, this transmedial phenomenon stretches far beyond this confined space. Through multimodal and transmedial narratological analysis, this essay has sought to answer how Anhedönia has created a performative identity of a Southern Gothic, intertextual, and transmedial nature. The narratological and queer-theoretical effects that Ethel Cain creates were also of interest. Based on transmedia storytelling, convergence culture, and participatory culture, this essay also seeks to explain the interplay between the musician and her fandom. The examined material centers around the album Preacher's Daughter, videos from Anhedönia's YouTube channel, and supplementary information from interviews and the fandom. Anhedönia creates a performative identity through repeated stylized acts and by a participatory audience that confirms and upholds Cain's semi-fictitious existence. Its Southern Gothic nature stems from Anhedönia's usage of genre-typical features. The use of the Gothic also accomplishes a queer cultural function. Historically, the Gothic has functioned as a tool for processing trauma related to the queer experience. Anhedönia's usage of the Gothic illustrates and criticizes patriarchal, religious, patriotic, and cisnormative power structures. Ethel Cain is a transmedial and intertextual identity. She exists without a media-bound origin in a complex network of continuous references. The network creates a transmedial puzzle that requires a participatory audience to be solved. Anhedönia's use of non-linear storytelling and an unreliable narrator amplifies the demand for participation. Due to Anhedönia's fleeting behavior online, the fandom strongly maintains Ethel's story through its loyal and accessible documentation