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Marknadsföring genom att skapa upplevelser i köpcentrum
University of Gävle, Department of Business Administration and Economics.
University of Gävle, Department of Business Administration and Economics.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
Marketing by create experiences in shopping centres (English)
Place, publisher, year, edition, pages
2009. , p. 63
Keywords [en]
Experience economy, experiences, malls, marketing, real estate
Keywords [sv]
Upplevelseekonomi, upplevelser, köpcentrum, marknadsföring, fastighetsekonomi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-4835Archive number: E3BA: DiVA 108/09OAI: oai:DiVA.org:hig-4835DiVA, id: diva2:224865
Presentation
2009-05-28, Konferensrum 1, hus Embla markplan, Kungsbäcksvägen 47, Gävle, 13:40 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-08-20 Created: 2009-06-21 Last updated: 2009-08-20Bibliographically approved

Open Access in DiVA

fulltext(1235 kB)866 downloads
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Type fulltextMimetype application/pdf

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Asplund, AnnaLöwling Helmerskog, Madeleine
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf