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Diversity in the Process of Internationalization: A Case Study on Ericsson
University of Gävle, Department of Business Administration and Economics.
University of Gävle, Department of Business Administration and Economics.
2009 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Research on the diversity in the context of internationalization process is rare. Our purpose of this thesis is to conduct a good understanding on diversity of internationalization process in telecommunication industry. Based on Uppsala Internationalization Model (U-Model) of Johanson and Vahlne (1977), we applied a qualitative research method, primary and secondary data collection to perform an empirical study. Afterward we discuss about how organizational diversity, marketing strategy diversity and diversity of core values on Ericsson show up in the process of internationalization. In the conclusion, we put forward our comments on the research problems. Then we also issued a direction on further research.

Place, publisher, year, edition, pages
2009. , p. 47
Keywords [en]
diversity, internationalization, marketing, Ericsson
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-5209Archive number: E3BA: DiVA 133/09OAI: oai:DiVA.org:hig-5209DiVA, id: diva2:233940
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-10-05 Created: 2009-09-03 Last updated: 2009-10-05Bibliographically approved

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf