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Brand development of H&M
University of Gävle, Department of Business Administration and Economics.
University of Gävle, Department of Business Administration and Economics.
2009 (English)Independent thesis Basic level (degree of Bachelor), 40 credits / 60 HE creditsStudent thesis
Abstract [en]

These days, brands play an increasing important role in our life. Most of firm work hard for brand development. The purpose of this study is to analyze the brand development of H&M in general and how it starts opening in China. The result shows that H&M develops its brand successfully around the world. It not only creates a wonderful reputation and healthy brand image in consumers’ minds, but also makes them satisfied. Even it has been doing well in its penetration in the Chinese market.

Place, publisher, year, edition, pages
2009. , 35 p.
Keyword [en]
brand, brand development, H&M
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-5316Archive number: E3BA: DiVA 132/09OAI: oai:DiVA.org:hig-5316DiVA: diva2:234344
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2009-10-05 Created: 2009-09-07 Last updated: 2009-10-05Bibliographically approved

Open Access in DiVA

fulltext(345 kB)8618 downloads
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File name FULLTEXT01.pdfFile size 345 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf