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What characterizes the culture of A Relationship-focused Organization applying a Customer Intimacy Strategy
University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.ORCID iD: 0000-0003-0477-855X
2008 (English)In: Journal of Database Marketing and Customer Strategy Management, ISSN 1741-2439, Vol. 15, no 3, p. 169-190Article in journal (Refereed) Published
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2008. Vol. 15, no 3, p. 169-190
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URN: urn:nbn:se:hig:diva-5363DOI: 10.1057/dbm.2008.14OAI: oai:DiVA.org:hig-5363DiVA, id: diva2:234379
Available from: 2009-09-08 Created: 2009-09-08 Last updated: 2021-09-13Bibliographically approved

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Osarenkhoe, Aihie

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