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Från pilsnerhumor till dejtingakuten: Reklamgenreutveckling under 1900-talet
University of Gävle, Department of Humanities and Social Sciences, Ämnesavdelningen för svenska språket och engelska.
2009 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this essay is to find some of the main developing tendencies in the advertisement genre during the period of 1930-2000. The analysis is based on three examples of Gevalia cinema and TV-advertisement. Research findings are the result of using theories from different but relevant sciences, which are media, linguistics and rhetoric. Media studies help to explain the influence of the society and technology development on the advertising business. Linguistics and rhetoric give the main methods and terminology for the basic as well as comparing analyses of the three advertisements in question. Results show unexpectedly homogeneous and strong development tendencies in both the visual product representation and the persuasive ability of the advertisement during the analysed period.

Place, publisher, year, edition, pages
2009. , p. 30
Keyword [sv]
reklam, genreutveckling, retorik
National Category
Humanities
Identifiers
URN: urn:nbn:se:hig:diva-6030Archive number: HLU:C09:1OAI: oai:DiVA.org:hig-6030DiVA, id: diva2:281847
Presentation
(English)
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2009-12-29 Created: 2009-12-17 Last updated: 2009-12-29Bibliographically approved

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Bergqvist, Hanna
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf