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Impediments to Adopting Sustainable Transportation in Developing Countries – TheCase of Tricycles in Nigeria: MBA-thesis in marketing
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2010 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The aim of this paper is to discuss the impediments to adopting sustainabletransportation in developing countries using tricycles in Nigeria as a case study.Two Executives of Chongqing Beyond Company in China, Marketing Managerof Kayemel Tricycle in India, Brand Manager of keke POeT, the chairman ofTricycle Association, Idewu Routes, the chairman of Tricycle Association,Liverpool Routes and a member of Transport Committee, Obafemi AwolowoUniversity (OAU) were interviewed. Data was also gathered throughquestionnaires for a total of fifteen drivers of different tricycle types on differentroute and a total of twenty passengers picked at random from Idewu Route,Liverpool Route and OAU campus.It was discovered under the lenses of relevant Green Marketing literature thatthe data supports some theoretical findings in their respective fields but alsocounters some other theoretic findings. It came to the conclusion that concept ofdominant demand, commercial stakeholders’ cooperation and effective qualityprogram advocated by some of the green marketing literature are very effectivemarketing tactics in the success of green tricycles adoption in Nigeria.

Place, publisher, year, edition, pages
2010. , 68 p.
Keyword [en]
Sustainable Transport, Tricycles, Stakeholder Cooperation, Dominant Demand
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-6524Archive number: E3BA: DiVA 050/2010OAI: oai:DiVA.org:hig-6524DiVA: diva2:303306
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-08-05 Created: 2010-03-11 Last updated: 2010-08-05Bibliographically approved

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Akin-Tepede, Oladipupo
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf