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Analyzing the Challenges and potential Opportunities for a Swedish Newly Established Firm when entering the Chinese Food Market: a marketing study for BIM in Zhuhai City
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Building, Energy and Environmental Engineering.
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Building, Energy and Environmental Engineering.
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

China has become one of the largest markets for business investments. A great number of foreign companies have showed interest in the Chinese market; even more when they seen how other companies have succeeded in the crossover. However, not everyone has been lucky enough to be successful in the Chinese market; this is especially true for small firms. Small companies have faced big troubles when entering the Chinese market; specifically those who decided to go international after a mere few years. In this study, we will show the challenges and potential opportunities for Swedish newly established firm when entering Chinese market. The company chosen was a Swedish food company called BIM, which also promotes healthy life styles.

   

The authors begins the paper by briefly introducing the BIM company, background of this study, and some definitions, such as the Chinese concept of networking or Guanxi, the difference that exists between Swedish and Chinese managerial style and negotiating style and how can all of these issues can make a difference in succeeding in China. Next, the authors introduce the theoretical model which is a combination of opportunities; such as: costs of labour, market size and availability of resources; and barriers such as: networking, bureaucracy, culture, managerial and negotiating style. 

 

Finally, the results show that new established companies that acknowledge the importance of a well establish network will have a bigger chance to succeed while doing business in China. A marketing study and interviews for the company BIM are shown in the appendix to assess opportunities and challenges before and after entering the Chinese market.

Place, publisher, year, edition, pages
2010. , p. 99
Identifiers
URN: urn:nbn:se:hig:diva-7364Archive number: TEX100605OAI: oai:DiVA.org:hig-7364DiVA, id: diva2:344858
Uppsok
Technology
Supervisors
Examiners
Available from: 2010-08-24 Created: 2010-08-22 Last updated: 2010-08-24Bibliographically approved

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CiteExportLink to record
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