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Ett Tjänsteföretags Arbete med Kundrelationer och Varumärke i Teori och Praktik: En Studie om Taxi Stockholm
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2010 (Swedish)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien är att ta reda på vilka relationsskapande och byggande åtgärder som vidtas för att förstärka ett tjänsteföretags varumärke. Vi vill även jämföra Taxi Stockholms varumärkes identitet med kundernas associationer för att se om deras kärnvärden har erhållit en plats i deras mentala karta.

Place, publisher, year, edition, pages
2010.
Keywords [sv]
Varumärke, Kundrelationer, Tjänsteföretag
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-7622Archive number: E3BA: DiVA 117/2010OAI: oai:DiVA.org:hig-7622DiVA, id: diva2:353185
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-11-12 Created: 2010-09-24 Last updated: 2010-11-12Bibliographically approved

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Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf