Title: Intrinsic- and extrinsic motivation with SDT as a model of explanation – A study of Sandvik Tooling

 Level: Final assignment for Master Degree in Business Administration

 Authors: Samuel Norman & Erik Sandh

 Supervisor: Jonas Kågström

 Date: 2011 – June

 Aim: From the basis of Self-Determination Theory find those motives that are the sources of the greatest motivation at Sandvik Tooling and determine if the employees are mostly driven by intrinsic- or extrinsic motivation.

Method:  The study has a quantitative approach where the empirical part consists of 24 questions from the SDT-theory’s Aspirations index that is divided into six groups evenly distributed on intrinsic- and extrinsic motivations. The questionnaire has been developed in Google forms and distributed digitally to the organisation by e-mail through a contact person at Sandvik Tooling. The respondents’ answers are accounted for question by question in the empirical chapter and have been processed with a factor analysis and compared with the SDT-theory.

Result & Conclusions: The results we received are in line with SDT-theory and whether people are motivated differently by intrinsic-Personal growth and Community contributions higher than all of the extrinsic motivational factors. The result is positive because the motivational factors arecontributing to a greater well-being and better performing employees.