Title:                        To motivate employees in a Swedish housing company—Älvkarlebyhus

Level:                       Second Cycle 15 Credits

Authors:                   QIAN WANG(Carol),ivanemily@hotmail.com, +46(0)76 236 0012

SISI XIAO,sissi524@hotmail.com, +46(0)76 236 0894

Supervisor:             Maria Fregidou-Malama

Examiner:               L-T Eriksson

Date:                         2011-05-12

Aim:       The aim of this work is to examine how to motivate employees in internal marketing; especially, in a Swedish housing company. We find out effective and diversity solutions to motivate employees using real example.

Method:  Both qualitative and quantitative methodologies are used in this work, mainly through the use of interviews with Älvkarlebyhus’ CFO and questionnaires with employees.

Result &Conclusions:

The real situation of employee motivation in AB Älvkarlebyhus is similar to other Swedish companies. The motivation relies on government and public rules, some motivators such as wages, promotion, working conditions, recognition and responsibility. Company administration and policies also affect their employees.

Suggestions for future research:

A number of activities such as the establishment of staff record system, internal staff sports competitions, company travel, current questions about processing training should be held on open discussion boards on the internet, and to have afternoon tea time activities every Friday with the aim of improving the employee motivation should be considered. Moreover, a more comprehensive research that takes into account the government perspective or another housing company as a case company should be done by future researchers..

Contribution of the thesis:

The academic theory combined with former researchers’ results, and practical analysis of employee motivation has been described. Students and future researchers can also gain an understanding of a Swedish official housing company and its approach to employee motivation.