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Brand management problems in SMEs: case study on GävleVandrarhem AB and Chailease international finance corporation-Shenzhen branch
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2011 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This study aims to examine how brand management is implemented in SMEs, and investigate the problems encountered by SMEs when managing their brands in order to build strong brands.

Place, publisher, year, edition, pages
2011. , 53 p.
Keyword [en]
Brand, Brand management, Brand management problems, SMEs
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hig:diva-11461Archive number: E3BA:DiVA 1/2012OAI: oai:DiVA.org:hig-11461DiVA: diva2:496220
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2012-02-22 Created: 2012-02-09 Last updated: 2012-02-22Bibliographically approved

Open Access in DiVA

Brand management problems in SMEs(1092 kB)5551 downloads
File information
File name FULLTEXT01.pdfFile size 1092 kBChecksum SHA-512
faa5263c63886576ff765bbe429137fe3367e230848866c89b096db911b827a09ba86cf7fa57443f0147cfa90720bfd9476c6be44212c70d73fa9d15c1db8c28
Type fulltextMimetype application/pdf

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Department of Business and Economic Studies
Social Sciences

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf