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How to brand oneself online: A case study about 10 top musicians on Facebook
Wei, Nana
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Yi, Xueying
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
2012 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Abstract [en]
personal branding, Facebook, Musician Stars, SNS (social network service), online
Place, publisher, year, edition, pages
2012. , p. 72
Keywords [en]
personal branding, Facebook, Musician Stars, SNS (social network service), online
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hig:diva-12252
Archive number: E3BA:DiVA 81/2012
OAI: oai:DiVA.org:hig-12252
DiVA, id:
diva2:536794
Subject / course
Business administration
Educational program
Business administration
Uppsok
Social and Behavioural Science, Law
Supervisors
Kågström, Jonas
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Examiners
Hyder, Akmal, Professor
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Available from:
2012-08-27
Created:
2012-06-25
Last updated:
2012-09-06
Bibliographically approved
Open Access in DiVA
How to brand oneself online
(715 kB)
12627 downloads
File information
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FULLTEXT01.pdf
File size
715 kB
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SHA-512
720f42890a68bf6ea62ca8cff7769c24cddf2ea775b86e8ace7772bd857bfecac527009a625e12c1bcbe8951bd54a5ff8f2353022adb1eb99239681c09c71960
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fulltext
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application/pdf
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Department of Business and Economic Studies
On the subject
Business Administration
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Total: 12631 downloads
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Total: 964 hits
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Permanent link
https://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-12252
Direct link
http://hig.diva-portal.org/smash/record.jsf?pid=diva2:536794
Cite
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apa
harvard-cite-them-right
ieee
modern-language-association-8th-edition
vancouver
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apa
harvard-cite-them-right
ieee
modern-language-association-8th-edition
vancouver
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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en-US
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