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Skillnader i kommunikationsstil mellan individualistiska och kollektivistiska kulturer
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

The purpose of this study was to investigate if preferences for high- and low context communication differed significantly between individuals from individualistic and collectivistic cultures, living in a multicultural environment. A quantitative survey was used as method and the survey was answered by 150 students at Jönköping University and Uppsala University. Two self-assessment scales, obtained from previous studies were used to measure the degree of the two cultural dimensions and communication styles. Two multiple regression analyzes were performed to investigate the connection between collectivist cultures preference for high context communication and individualistic cultures preference for low context communication, that has been found in previous studies. Two ANOVAs were also performed to investigate differences in communication style depending on sex and length of stay in Sweden. The results partly confirmed previous research, reporting a significant link between high degree of collectivism and high context communication, as well as a higher preference for high context communication among women.

Abstract [sv]

Syftet med föreliggande studie var att ta reda på om preferensen för hög- och lågkontextuell kommunikation skiljde sig signifikant åt mellan individer från individualistiska respektive kollektivistiska kulturer i en mångkulturell miljö. En kvantitativ enkätundersökning användes som metod och enkäten besvarades av 150 studenter vid Högskolan i Jönköping och Uppsala universitet. Två självskattningsskalor hämtade från tidigare studier användes för att mäta graden av de två kulturdimensionerna och kommunikationsstilarna. Två multipla regressionsanalyser utfördes för att undersöka det samband mellan kollektivistiska kulturers preferens för högkontextuell kommunikation och indvidualistiska kulturers preferens för lågkontextuell kommunikation som påvisats i tidigare studier. Det gjordes även två variansanalyser för att undersöka skillnader i kommunikationsstil beroende på kön, och vistelsetid i Sverige. Resultatet bekräftade delvis tidigare forskning, då det visade ett signifikant samband mellan hög grad av kollektivism och högkontextuell kommunikation, samt en högre preferens för högkontextuell kommunikation hos kvinnor.

Place, publisher, year, edition, pages
2012. , p. 19
Keywords [en]
Individualism, Collectivism, High context, Low context, Communication
Keywords [sv]
individualism, kollektivism, högkontextuell, lågkontextuell, kommunikation
National Category
Psychology
Identifiers
URN: urn:nbn:se:hig:diva-12267Archive number: PSC-H11-9OAI: oai:DiVA.org:hig-12267DiVA, id: diva2:536927
Subject / course
Psychology
Uppsok
Humanities, Theology
Supervisors
Examiners
Available from: 2012-07-02 Created: 2012-06-25 Last updated: 2012-07-02Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • sv-SE
  • en-GB
  • en-US
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  • nn-NB
  • de-DE
  • Other locale
More languages
Output format
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