Commoditisation of Markets:An Analysis of Evolving MarketCompetition : A Case study of SandvikMachining Solutions, Sweden

Kyoshabire, Claire; Sendi, Timothy

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Commoditisation of Markets:An Analysis of Evolving MarketCompetition: A Case study of SandvikMachining Solutions, Sweden

Kyoshabire, Claire

University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.

Sendi, Timothy

University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.

2012 (English)Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis

Place, publisher, year, edition, pages

2012. , p. 87

Keywords [en]

Commoditisation, Economies of scale, Branding, Price wars, Hyper-competition, Differentiation

National Category

Economics and Business

Identifiers

URN: urn:nbn:se:hig:diva-12322Archive number: E3BA:DiVA 71/2012OAI: oai:DiVA.org:hig-12322DiVA, id: diva2:538101

External cooperation

Sandvik

Subject / course

Business administration

Educational program

Business administration – master’s programme (one year)

Presentation

2012-05-30, Embla House, 801 76 Kungsbäcksvägen 47, Gavle, 17:00 (English)

Uppsok

Social and Behavioural Science, Law

Supervisors

Osarenkhoe, Aihie, Professor

Examiners

Fregidou-malama, Maria, Doctor

Available from: 2012-08-21 Created: 2012-06-28 Last updated: 2012-08-21Bibliographically approved

Open Access in DiVA

Commoditisation of Markets: An Analysis of Evolving Market Competition(498 kB)

2218 downloads

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Total: 2221 downloads

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