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An analytical model for university identity and reputation strategy work
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. (Byggd Miljö, företagsekonomi)
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration. (Byggd Miljö, företagsekonomi)ORCID iD: 0000-0003-3258-0671
University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Development, IT and Land Management, Industrial economics. University of Gävle, Center for Logistics and Innovative Production. University of Gävle, Faculty of Engineering and Sustainable Development, Department of Industrial Development, IT and Land Management, Industrial economics. (Industriell ekonomi)ORCID iD: 0000-0002-5661-2917
2013 (English)In: Higher Education, ISSN 0018-1560, E-ISSN 1573-174X, Vol. 65, no 4, p. 401-415Article in journal (Refereed) Published
Abstract [en]

Universities face increasing global competition, pressuring them to restructure and find new identities. A multidimensional model: identity, image and reputation of strategic university identity and reputation work is developed. The model includes: organizational identity; employee and student attitudes; symbolic identity; influence from buildings, artefacts and reputation; and external stakeholders’ valuations. Image perceptions among employees, students and external stakeholders are proposed to have a transition-mediating function with respect to university identity. The model serves as an analytical tool for both academic scholars and university administrators in the strategic work with university identity, image and reputation, and aim to clarify the complex relations between these concepts.

Place, publisher, year, edition, pages
2013. Vol. 65, no 4, p. 401-415
Keywords [en]
University identity, Symbolic identity, Reputation, Strategy
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:hig:diva-12788DOI: 10.1007/s10734-012-9552-1ISI: 000316346200001Scopus ID: 2-s2.0-84875403647OAI: oai:DiVA.org:hig-12788DiVA, id: diva2:550263
Available from: 2012-09-06 Created: 2012-09-06 Last updated: 2018-03-13Bibliographically approved

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Steiner, LarsSundström, AgnetaSammalisto, Kaisu

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