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Determinants of Bank selection: A study of undergraduate students in the University of Ghana
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.ORCID iD: 0000-0003-0477-855X
University of Ghana Business School, Ghana.
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Purpose: The aim of this study is twofold: first, to investigate bank selection criteria among undergraduate students in the University of Ghana, and second, to relate this study with previous findings on the same phenomenon. Design/methodology/approach: Extant studies have adopted mainly quantitative approach. In order to bridge this gap and contribute to existing knowledge, qualitatively inspired research design was adopted, thus facilitating in-depth understanding of the determinants of bank selection. Findings: findings show that convenience, bank staff-customer relations and banking services/financial benefits are the first three most important determining factors. Furthermore, happiness, joyfulness, cheerfulness and delight are feelings derived after a banking service; whiles sadness, anger and deceit are avoided. Originality/value: studies on the bank selection criteria employed by undergraduates are  scanty in West Africa, and this study makes a contribution in that direction. Future studies will continue from this one.

Place, publisher, year, edition, pages
2011.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-13159OAI: oai:DiVA.org:hig-13159DiVA, id: diva2:559578
Conference
IAABD, International Academy of African Business and Development conference, May 17-20, 2011, Edmonton, Canada
Available from: 2012-10-09 Created: 2012-10-09 Last updated: 2019-11-25Bibliographically approved

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Osarenkhoe, Aihie

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CiteExportLink to record
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