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Determinants of Bank selection: A study of undergraduate students in the University of Ghana
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies, Business administration.
University of Ghana Business School, Ghana.
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

Purpose: The aim of this study is twofold: first, to investigate bank selection criteria among undergraduate students in the University of Ghana, and second, to relate this study with previous findings on the same phenomenon. Design/methodology/approach: Extant studies have adopted mainly quantitative approach. In order to bridge this gap and contribute to existing knowledge, qualitatively inspired research design was adopted, thus facilitating in-depth understanding of the determinants of bank selection. Findings: findings show that convenience, bank staff-customer relations and banking services/financial benefits are the first three most important determining factors. Furthermore, happiness, joyfulness, cheerfulness and delight are feelings derived after a banking service; whiles sadness, anger and deceit are avoided. Originality/value: studies on the bank selection criteria employed by undergraduates are  scanty in West Africa, and this study makes a contribution in that direction. Future studies will continue from this one.

Place, publisher, year, edition, pages
2011.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:hig:diva-13159OAI: oai:DiVA.org:hig-13159DiVA, id: diva2:559578
Conference
IAABD, International Academy of African Business and Development conference, May 17-20, 2011, Edmonton, Canada
Available from: 2012-10-09 Created: 2012-10-09 Last updated: 2018-03-13Bibliographically approved

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Osarenkhoe, Aihie

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CiteExportLink to record
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Citation style
  • apa
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