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Marketing Strategy during the Global Financial Crisis－a Case study of Great Partner Company, China
Zheng, Kangbin
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
(Kangbin Zheng & Shiying Yan)
Yan, Shiying
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
(Kangbin Zheng & Shiying Yan)
2012 (English)
Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE credits
Student thesis
Place, publisher, year, edition, pages
2012. , p. 70
Keywords [en]
financial crisis; marketing strategy; customer relationship; brand management
National Category
Business Administration
Identifiers
URN:
urn:nbn:se:hig:diva-13458
Archive number: E3BA:DiVA 212/2012
OAI: oai:DiVA.org:hig-13458
DiVA, id:
diva2:572200
Subject / course
Business administration
Educational program
Business administration – master’s programme (one year)
Uppsok
Social and Behavioural Science, Law
Supervisors
Vilhelmson, Pär
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Examiners
Fregidou-Malama, Maria
University of Gävle, Faculty of Education and Business Studies, Department of Business and Economic Studies.
Projects
This study aims to explore the implementation of marketing strategies on companies during the financial crisis, and to identify those strategies that can help a company to remain successful during a period of economic downturn.
Available from:
2012-12-07
Created:
2012-11-27
Last updated:
2012-12-07
Bibliographically approved
Open Access in DiVA
fulltext
(631 kB)
892 downloads
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FULLTEXT01.pdf
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631 kB
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dc34aa54ed01d445b58f1f591bc7c9146f7073c0d7505618fd3c0c9b58726e80d751bdcc76a180dce78203c88ac6e0dd6d38df200523e4c8f60604dbc477b093
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Zheng, Kangbin
Yan, Shiying
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Total: 892 downloads
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Total: 659 hits
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Permanent link
http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-13458
Direct link
http://hig.diva-portal.org/smash/record.jsf?pid=diva2:572200
Cite
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apa
harvard-cite-them-right
ieee
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vancouver
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apa
harvard-cite-them-right
ieee
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vancouver
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More styles
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en-GB
en-US
fi-FI
nn-NO
nn-NB
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