The aim of this study was to examine how Russian press represents people with disabilities. The study was conducted using the method of qualitative content analysis. The material for the analysis consisted of sixty articles selected from Russian's four national newspapers. The study covered a period of the year 2011. Labeling theory and stigma were used for the analysis of the results. The results showed that Russian press described discrimination of people with disabilities, social support provided to them by the Government and their active way of life. The newspaper articles mentioned that the Russian Government tries to integrate disabled people into society. The study did not find any significant differences in the representation of people with disabilities in various newspapers. It was found that the articles covered physical disabilities, such as mobility, hearing and visual impairments.