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En diamant eller oslipad sten? - Employer branding: om företagsimage och attraktionskraft
University of Gävle, Faculty of Health and Occupational Studies.
University of Gävle, Faculty of Health and Occupational Studies.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Ett av syftena med studien var att undersöka skillnader i Ingenjörsstuderande respektive Anställdas uppfattning om Lantmäteriets image som arbetsgivare. Det andra syftet med studien var att se om det förelåg skillnader i uppfattning av en Ideal arbetsgivares image och Lantmäteriets image som arbetsgivare. Studien genomfördes med stöd av en enkätundersökning med Ingenjörsstuderande och Anställda vid Lantmäteriakademin som deltagare. Totalt deltog 102 personer i studien; 55 Ingenjörsstuderande och 47 Anställda. Mätinstrumentet var Employer Attractiveness Scale (EmpAt). Studiens ena huvudresultat visade fyra skillnader i uppfattning om den Ideala arbetsgivarens image och Lantmäteriets image som arbetsgivare gällande dimensionerna Social, Utveckling, Intresse och Ekonomi. Det andra huvudresultatet visade en skillnad i uppfattning av Lantmäteriets image som arbetsgivare mellan grupperna Ingenjörsstuderande och Anställda gällande Social dimension.

Abstract [en]

Title:  A diamond or rough stone? - Employer branding: The company´s image and attractiveness

 

The first purpose of this study was to investigate differences in perception of the image of Lantmäteriet as an employer of Engineering students and Employees. The second purpose of the study was to see whether there were differences in the perception of the image of an Ideal employer image and the image of Lantmäteriet as an employer. The study was conducted through a questionnaire survey, with Engineering students and Employees at Lantmäteriakademin as participants. A total of 102 people participated in the study; 55 Engineering students and 47 Employees. The measuring instrument was Employer Attractiveness Scale (EmpAt). The results showed four differences in perception of the image of an Ideal employer and the image of Lantmäteriet as an employer for the dimensions of Social, Development, Interest and Economy. The results also showed a difference in the image of Lantmäteriet as an employer among the groups Engineering students and Employees regarding Social dimension.

Place, publisher, year, edition, pages
2013. , p. 30
Keywords [en]
Employer branding, Employer image, Employer attractiveness, Employer Attractiveness Scale
Keywords [sv]
Employer branding, arbetsgivarimage, arbetsgivarattraktion, Employer Attractiveness Scale
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:hig:diva-14537Archive number: SGPAK-V13-9OAI: oai:DiVA.org:hig-14537DiVA, id: diva2:629447
External cooperation
Lantmäteriet
Subject / course
Psychology
Educational program
Human resources and labour relations
Supervisors
Examiners
Available from: 2013-06-17 Created: 2013-06-17 Last updated: 2013-06-17Bibliographically approved

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C-uppsats Employer branding, Heléne Eriksson och Anna Isetoft(1257 kB)320 downloads
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File name FULLTEXT01.pdfFile size 1257 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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CiteExportLink to record
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Citation style
  • apa
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  • ieee
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  • Other locale
More languages
Output format
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