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Chefers och HR medarbetares syn på strategiska och  operativa kommunikationsärenden
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
University of Gävle, Faculty of Health and Occupational Studies, Department of Social Work and Psychology.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [sv]

Syftet med studien var att undersöka vilka hinder och möjligheter chefer och HR medarbetare upplevde kring internkommunikationen på Organisationen. Ett ytterligare syfte var att undersöka vilka kommunikationskanaler som ansågs mest lämpliga i Organisationens kommunikationsärenden. Två fokusgruppsintervjuer genomfördes med sex chefer och sex HR medarbetare i vardera där fyra fiktiva fall av strategiska och operativa kommunikationsärenden diskuterades. Analysmetoden som användes var induktiv tematisk analys. Studien visade att deltagarna var medvetna om vikten av internkommunikation, dock fanns det hinder som försvårade kommunikationen mellan chefer och HR medarbetare. Ett hinder var att budskap tolkades utifrån den egna yrkesrollen. Detta resulterade i att de två grupperna inte uppfattade varandras prioriteringsordningar i kommunikationsärendena. Vidare, visade undersökningen att i operativa kommunikationsärenden var det betydelsefullt att kontinuerligt tillämpa personliga möten, eftersom deltagarna kunde lära känna varandra och få en samsyn. I strategiska kommunikationsärenden uppfattades personliga möten som mest angelägna i början och slutet av ärendet. 

Abstract [en]

The purpose of this study was to examine what kind of obstacles and possibilities managers and HR co-workers experience in the internal communication within the Organization. Another aim was to examine which communication channels were best suited for the Organization’s communication. Four fictitious cases in the strategic and operative communication matters were discussed in two focus groups interviews with six managers and six HR co-workers. Data were analyzed using inductive thematic analysis. The study showed that both managers and HR co-workers considered the internal communication as vital. Though, they experienced some hindrance in the internal communication between managers and HR co-workers. Sometimes they interpreted messages from their professional role. This resulted in a different prioritization in the communication matter. Furthermore,  in the operative communication field the most significant communication channel was personal meetings, because, that they have the opportunity to get a better understanding of each other and share a common opinion. In strategic communication matters, personal meetings were perceived as most important in the beginning and the end of matters.

Place, publisher, year, edition, pages
2013. , p. 39
Keywords [sv]
internkommunikation, kommunikationskanaler, kommunikationsärenden, chefer, HR medarbetare
National Category
Psychology
Identifiers
URN: urn:nbn:se:hig:diva-14640Archive number: SGPAK-V13-12OAI: oai:DiVA.org:hig-14640DiVA, id: diva2:630953
Subject / course
Psychology
Educational program
Human resources and labour relations
Supervisors
Examiners
Available from: 2013-06-20 Created: 2013-06-19 Last updated: 2013-06-20Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard-cite-them-right
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • sv-SE
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  • nn-NB
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  • Other locale
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Output format
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