Dom över död man (eng. Doom over dead man; 2012) the award-winning Swedish-Norwegian film about Torgny Segerstedt, directed by Jan Troell, raises the question about the Swedish resistance against Nazism during the thirties. Torgny Segerstedt, editor of Göteborgs Handels- och Sjöfarts tidning GHT, (1872-1973) during World War II, has been praised for its defence of free speach.  Another critical voice, although not as well known, came from the editor Kaj Andersson in the Socialdemokratiska kvinnoförbundets, SSKF monthly magazine Morgonbris (1904- --). She used the modern photography  and photomontage as a rhetorical weapon in the anti-fascist criticism as well as in supporting the modern welfare state. She arranged a consumer campaign to modernize the Swedish homes and stimulate consumption. A comparison with an American dito is discussed. Studies of how women communicated politics via their magazines may bring new aspects of twentieth century publicity, thus a call is made for a more comprehensive study of research. A first step would be to scrutinize the various genre names in the archives and bibliographies, which obscures the field.