Kommunikation, etik och moral: En studie baserad på nyhetsrapporteringar gällande avslöjanden av företag som inte följer sina egna värdegrunder och policydokument gällande kommunikation angående hållbarhetsfrågor.
2013 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE credits
Student thesis
Abstract [en]
Author: Linnea Brundell
Mentor: Gábor Bora
Course: Media and communication studies, C- level, advanced course.
Communication, ethical and moral – a survey based on news exposing companies which does not follow their own communication policies.
Plot: In a leader in the newspaper Arbetarbladet, the writer says that the numbers of journalists are going to be reduced, while the numbers of informant officer are going to increase.
Theory: The theory which has been used in the essay is Pierre Bourdieu´s field theories, Jürgen Habermas theories on representation and theories about the company’s values.
Method: The method used in the essay is a qualitative text-analysis. The material in the essay is articles from the newspaper Svenska Dagbladet and Dagens Nyheter. Also two documentaries from the TV-show Kalla Fakta will be a part of the material. Adocument made by the trade union DIK, which tell about ethical guidelines for information officer, journalistic rules for their work are also a part of the material.
Result: The survey shows that the companies have been failing to work after own policy documents.
Place, publisher, year, edition, pages
2013. , p. 34
Keywords [sv]
Kommunikation, etik, moral, journalist, kommunikatör
National Category
Media Studies
Identifiers
URN: urn:nbn:se:hig:diva-15061Archive number: MK1:17/2013OAI: oai:DiVA.org:hig-15061DiVA, id: diva2:642687
Subject / course
Media and communication studies
Educational program
Politics and media
Presentation
2013-06-04, Högskolan i Gävle, 801 76, Gävle, 18:51 (Swedish)
Supervisors
Examiners
2013-09-242013-08-222013-09-24Bibliographically approved