In his groundbreaking work Sources of Innovation, Eric von Hippel discussed from where in (and out of) the value-chain innovations came in different industries, the customer, the manufacturer, the supplier or the third party innovator (universities, research laboratories, etc.).The world has changed and new phenomena have become apparent. This article is a conceptual paper, discussing these new phenomena and presenting a tentative updated pheno-typology of the sources of innovation. Except von Hippel (1988) it draws heavily on Kaulio (1998), Borrus & Zysman (1997) and Hart & Sangbae (2002) to build these phenotypes.